While building an exe on Hudson it usually takes 3/4 minutes for it to be completed, but recently when I committed my changes and built exe, its size is increasing giving me error as follow:
Sounds to me like something is being added/packed into the exe, probably recursively.
So things like icons, images, aka resources the exe could use so I would look there, at your MS Build file and see if you can spot it there, at least thats where I would start.
Alternatively a multitude of programs like this could also highlight quickly if you have resources packed multiple times inside the exe (or DLL). It might even be other DLL’s packed into the exe that could explain the size.